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Building the Future of Youth Baseball & Softball
Membership
Gamified Training
Youth Development
Experiential Retail
Confidential
Investment Memo
Overfly Sports Academy
Investment Memorandum
Confidential | April 2026
Prepared by: Alex Villarreal, CEO
Navigation
Table of Contents
Business Plan Sections
  1. Company Overview & Mission
  1. The Problem & Market Opportunity
  1. The Solution
  1. Operations Plan
  1. Growth Strategy & Location Rollout
  1. From $400K to $6.75M — Capital Journey
  1. SWOT Analysis
  1. Risk Analysis & Mitigation
Financial Appendix
  1. 5-Year Platform Revenue Growth
  1. Year 5 Revenue Mix
  1. Academy Unit Economics & Location Rollout
  1. Financial Model
  1. Per-Location Monthly P&L Model
  1. Membership Ramp Model — Per Location
  1. 5-Year Platform Revenue Ramp
  1. Key Assumptions & Sensitivity
Executive Summary
The Overfly Sports Academy Opportunity
The Baseball & Softball Club™ powered by Overfly Academy (also operating as TheBaseballClub.org and TheSoftballClub.org) is a first-of-its-kind Gamified SportsTech Platform Franchise — a vertically integrated platform designed to make professional-level development available to every athlete, regardless of zip code or budget. We are raising $2.5M across two phases — Phase 1: $400K at a ~$2.7M valuation for 15% equity, and Phase 2: $2.1M at a ~$8.4M valuation for ~25% equity.
$3.55M
Year 1 Platform Revenue
$18M–$26M
Year 5 Revenue Range
16.9x
Phase 1 MOIC
76%
5-Year IRR
Established Foundation
Backed by an MLB-certified equipment manufacturing business already generating proven revenue and industry credibility. Ranked #7 among all MLB-certified bat manufacturers by player count (ATDigest, 2026).
Massive Market
Targeting 9M–12M active youth baseball and softball players across the U.S. and Mexico in a $10B–$20B+ underserved market. Zero national gamified training platforms serve this audience today.
Scalable Model
A vertically integrated sportstech platform — The Baseball & Softball Club™ powered by Overfly Academy — built for recurring membership revenue, HitTrax gamified training, custom fittings, and multi-location franchise expansion.
Early Investor Incentive
Act Within 30 Days — Get More for the Same Investment
Investors who commit by April 30, 2026 receive preferred entry pricing at a lower pre-money valuation. After the early window closes, the valuation steps up — meaning the same $400K buys less equity.
🟢 Early Investor Price
🔴 Standard Price (After 30 Days)
2.1%
Additional Equity for Early Investors
$4,330
Savings per 1% at Early Price
$60M Exit
Early investors receive $6.75M vs ~$5.16M at standard price
Business Model
How Overfly Makes Money
Diversified revenue streams built to level up athletes and the business. The Baseball & Softball Club™ powered by Overfly Academy is a vertically integrated sportstech platform — not just another batting cage — built for athlete development, community access, and scalable growth.
Membership Tiers — The Core Revenue Engine
Tier 1 — Base Hit | $50/month
Mon–Tue access, by appointment. 45 members at stabilization → $2,250/mo. Includes: custom fittings, equipment discounts, practice facility access, personalized lessons.
Tier 2 — Double Play | $60/month
Mon–Wed access. 25 members at stabilization → $1,500/mo. Includes: everything in Base Hit + expanded session days and group training priority.
Tier 3 — Home Run | $75/month
Thu–Sun + after-hours access. 20 members at stabilization → $1,500/mo. Includes: full platform access, after-hours cage time, priority booking, and NIL pathway eligibility.
Additional Revenue Streams
01
01. Private Lessons + Group Training
$2,000/mo at stabilization. High-margin coaching led by credentialed coaches who earn free facility access in exchange for running clinics and lessons.
02
02. Cage Rentals + HitTrax Leagues
$2,000/mo at stabilization. Gamified play powered by MLB-grade tech, turning practice time into sticky, measurable reps.
03
03. Equipment, Apparel & Player-Branded Merch
$3,200/mo at stabilization. Commerce amplified by the 50% member discount loop that builds loyalty and repeat purchases.
04
04. Team Uniforms + Bulk Orders
B2B revenue from teams, schools, and organizations looking for a trusted performance partner.
05
05. NIL Monetization (Alta Sports)
Begins Year 2. Scales from $315K platform revenue (Year 2) to $3.15M (Year 5) as athlete roster grows from 10 to 100.
Investment Memo
Use of Funds & Capital Structure
Phase 1 capital ($400K) will be deployed across five key areas to launch the first academy location, establish operations, and build the foundation for the Phase 2 growth raise of $2.1M.
30%
Facility Buildout
Facility development, HitTrax installation, and cage infrastructure for launch location. ($120,000)
25%
Inventory (Equipment & Apparel)
Seed retail inventory of MLB-certified equipment and branded apparel. ($100,000)
20%
NIL & Marketing
Community outreach, athlete partnerships, and NIL-driven brand amplification. ($80,000)
15%
Platform Operations
Membership management systems, operations staffing, and technology infrastructure. ($60,000)
10%
Franchise Infrastructure
Playbook development, legal framework, and franchise support systems for Phase 2 expansion. ($40,000)
Phase 1 — $400K
Phase 2 — $2.1M
~25% equity: ~$8.4M post-money valuation
Ownership impact: Phase 1 dilutes to ~11.3%
Founder impact: Founder dilutes to ~63.8%
Financial Outlook
5-Year Projected Platform Revenue: $18M–$26M+
Overfly's model projects platform-wide revenue growing from $3.55M in Year 1 to $18M–$26M by Year 5, driven by location expansion from 1 to 15–20 academies and diversified revenue streams.
5-Year Revenue Summary
Key Unit Economics per Location
~$9,300
Monthly Breakeven
$3,000–$4,500
Weekly Revenue Target
~$200K
Annual Revenue per Location
75–120
Target Members per Location
$50 / $60 / $75
Membership Tiers
Base Hit / Double Play / Home Run per month
~$5,250/mo
Stabilized Monthly Membership Revenue
90 members across 3 tiers
Investor Returns
The Return Profile: Up to ~17x
Phase 1 investors committing $400,000 for 15% equity can realize strong returns at exit. After Phase 2 dilution, Phase 1 equity is approximately 11.25%, which at a $60M exit scenario returns about $6.75M — a 16.9x MOIC and 76% IRR over 5 years.
$400,000
Investment
$2.67M
Entry Valuation (Post-Money)
$60M
Exit Scenario (Base Case)
$6.75M
Investor Value at Exit
16.9x
MOIC
76%
5-Year IRR
Phase 1 Investor Journey
MOIC Sensitivity by Exit Scenario
MOIC Sensitivity Analysis
Investment Memo
Competitive Moat & Risk Summary
Why Overfly Wins
Gamified Engagement Engine — HitTrax-powered performance gamification turns training into competition. Athletes return because they're chasing progress, raising scores, and leveling up.
Physical + Digital Hybrid Model — No competitor blends real-world training, digital engagement, and NIL into one platform. That mix creates real switching costs.
Built-In NIL Distribution Engine — The only franchise concept with NIL infrastructure at the core. Youth athlete NIL is just getting started.
No Direct Full-Stack Competitor — The market has batting cages. It has sports apps. No one has fused training, data, engagement, commerce, and NIL into one franchised platform.
Competitive Comparison
Risks We've Thought Through
Slow Membership Ramp — Mitigated by high foot traffic mall locations, RBI program partnerships, and the 50% equipment discount that accelerates early sign-ups.
Competition from Established Players — Mitigated by Overfly's unique combination of proprietary manufacturing, gamified training, and an affordable three-tier membership ($50/$60/$75/mo) that no competitor replicates.
Franchise Execution Risk — Mitigated by establishing a corporate-owned flagship academy first to prove and optimize the model before scaling.
Equipment Supply Chain — Mitigated by direct ownership of the manufacturing parent company, ensuring a controlled and reliable supply chain.
Economic Downturn Reducing Discretionary Spend — Mitigated by the highly accessible $50/month entry price point, positioning Overfly as a cost-effective alternative to more expensive sports training options.
Key Person Dependency — Mitigated by building a diverse leadership team and advisory board. Phase 1 capital specifically allocated to attract top talent and ensure operational continuity.
Investment Memo
Founder & Leadership
Built by someone who lived the problem — and has the credentials to solve it.
Alejandro Villarreal | CEO & Founder
A Mexican entrepreneur from Los Mochis, Sinaloa, Alejandro founded Overfly Sports in 2016 after earning a BBA in Accounting from SMU Cox School of Business and an M.S. in Engineering/Industrial Management from Southern Methodist University. He built Overfly to help athletes train better, compete harder, and access a pro-level experience that was never built for everyone. Today, Overfly is the only Mexican MLB-certified wood bat manufacturer, with 10+ MLB player ambassadors including Manny Machado, Ketel Marte, and Luis Arraez, plus 50+ minor league ambassadors. In 2023, the company acquired Powerbull Bat Co.'s El Paso facility, expanding operations on both sides of the U.S./Mexico border.
President of Academy Operations | TBD
Overfly is seeking a mission-driven senior leader who knows how to build youth sports programs from the ground up. The ideal background includes serving as an Executive Director of a youth sports nonprofit, a Grant Administrator, or a Director of a parks and recreation baseball/softball division. This role will own the full academy operations playbook, from site-level execution to franchise scaling, and will build a fundraising platform for grants and sponsorships.
Coaching Staff | On-Demand Expert Network
Overfly's coaching model is built differently. Credentialed coaches earn free facility access in exchange for running clinics, group lessons, and skill-development sessions — keeping labor costs fully variable and margins protected, while ensuring every athlete gets real coaching regardless of what their family can afford. Unused cage slots not booked within 24 hours go to student staff and volunteer coaches.
Investment Memo
The Time to Invest Is Now
Overfly Sports Academy is not a concept — it's a revenue-generating, mission-driven platform with a clear path to scale. Backed by an MLB-certified manufacturing business already generating seven figures in annual revenue, ranked #7 among all MLB-certified bat manufacturers by player count (ATDigest, 2026), Overfly is the only vertically integrated platform combining manufacturing, academy, retail, and NIL in one self-reinforcing ecosystem.
Phase 1 investors have the opportunity to enter at ~$2.7M valuation — the lowest entry point available — with a projected path to ~17x returns at a $60M exit and a 76% 5-Year IRR.
Three reasons to act now:
  1. First-Mover Advantage — No national gamified training platform serves this market today. The operators who enter now lock up the best territories before national rollout accelerates.
  1. Revenue-Backed Foundation — This is not a pre-revenue bet. Seven figures in existing annual manufacturing revenue provides a real floor and de-risks the investment.
  1. April 30, 2026 Deadline — Investors who commit by April 30, 2026 receive preferred entry terms at the lowest valuation in the raise.
Contact: Alex Villarreal, CEO | avillarreal@overflysports.com